Locals who ended up hockey fans in the 1990s will try to remember the New York Islanders’ disastrous rebranding attempt, which involved a new symbol and mascot that resembled the Gorton’s fisherman. The symbol motivated derisive chants of “We want fish sticks!” from opposing fans, particularly Rangers fans.
Nick Hirshon, author of the guide entitled “We Want Fish Sticks: The Strange and Notorious Rebranding of the New York Islanders,” will speak about the campaign at Farmingdale Point out College in a Feb. 12 party that is free and open up to the community.
The lecture will also feature Patrick Calabria, a previous Islanders vice president of communications who was instantly concerned in the rebranding campaign. Calabria, who is now Farmingdale’s vice president for institutional improvement and enrollment management, was one particular of 53 sources Hirshon interviewed for the guide. Other sources involved the logo’s designer, two individuals who wore the mascot uniform, players and broadcasters.
In response to a collection of very poor seasons, the Islanders ended up looking to get off to a contemporary commence in the 1995 time. The crew dropped its classic symbol featuring the letters “NY” and a map of Prolonged Island in favor of the rain slicker-clad cartoon fisherman holding a hockey stick, which appeared on crew uniforms as perfectly as marketing and advertising supplies. Just after 28 months, the crew minimize its losses and abandoned the ill-conceived campaign.
The party will just take area at 11 a.m. in Farmingdale’s Tiny Theatre at Roosevelt Corridor.